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40% Going Out of Business Sale Sitewide!
For the Birds.
#11 The Last Men of Steel
#10 That time where Santa came down my drain pipe. And connection.
This is what happens when you prompt Chat GPT to replace Santa coming down the chimney with a drain pipe. We're all doomed.
#9 That time I tried to be perfect, and ended up with boogers on the floor.
As my dad would say...excavating the ole proboscis.
#8 That time I was nearly gored by a woolly mammoth.
Yes, I know that this is not a picture of a Wooly Mammoth.
#7 That time I nearly put snakes in James's car, and a NEW PRODUCT REVEAL
That over there is James. He designs our things.
#6 That time I thought gratitude was a little schlocky. Unrelated: how to make sure your people don't quit.
A gratitude post on Thanksgiving
#5 That time I gave my cell phone number out to 75,000 people (and didn't get doxxed).
It's 724.312.1012 btw
#4 That Time I Buried Treasure and Nobody Looked For It.
And I don't care because it's still awesome.
#3 That time I googled "how to start a backpack business."
For a CEO, I google an embarrassing amount of simple information. I did not go to business school, and despite being the first in my immediate family to go to college at all, something in my addled millennial brain feels a deep shame when I search for things I feel I should know…
#2 A Hungarian Badass, Erewhon Smoothies, and Business Screwups
When I brought Day Owl back, I found myself trying to replicate all the stuff we did well the first time. I tried to make the best possible sustainable backpack. I ignored all the stuff I messed up. But then I realized that for every good decision I’ve made, I’ve probably made 10 bad ones. That’s 10x the lessons, and according to Abraham Wald, that’s where we should also be focusing, on the lessons learned from the things that went poorly. So we will.